Profile: 

Sports, tourism, entertainment, and culture are dynamic pillars of national development and cultural enrichment. In alignment with Saudi Arabia’s Vision 2030, these sectors are undergoing unprecedented transformation, driven by giga-projects, strategic public-private partnerships, and a commitment to global engagement. The Sports, Tourism, Entertainment & Culture (STEC) Committee's scope reflects the Kingdom’s evolving priorities and the growing significance of these industries.

STEC promotes a holistic and integrated approach to sector development, linking sports, tourism, and entertainment to key national policies such as economic diversification, investment, employment, innovation, sustainability, and inclusive growth. The committee works in close collaboration with ministries, authorities, and leading initiatives, including those tied to Expo 2030, the FIFA World Cup, and flagship projects like Diryiah, Qiddiya, Jeddah Central Project and the Red Sea Development Company to ensure alignment with national goals and international best practices.

By convening leaders from both the public and private sectors, STEC serves as a strategic platform for dialogue, knowledge exchange, and bilateral collaboration, fostering a vibrant ecosystem that supports Saudi Arabia’s emergence as a global hub for sports, tourism, and entertainment.

Mission:

To empower U.S. businesses to thrive in Saudi Arabia’s dynamic landscape by facilitating strategic growth, cultivating impactful public-private partnerships, and leveraging emerging global opportunities. Through our support, AMCHAM members are positioned to drive innovation and collaboration -particularly in sports, tourism, and entertainment - contributing to shared prosperity as Saudi Arabia ascends on the international stage.

Vision: 

To serve as a dynamic platform fostering collaboration between U.S. and Saudi businesses to capitalize on the rapidly expanding sports, tourism, and entertainment sectors in line with Vision 2030.

Committee Approach:

• Facilitate Growth: Support U.S. businesses in navigating and contributing to Saudi Arabia’s evolving landscape as it prepares for major international events like the World Cup and builds world-class tourism destinations.

• Enhance Partnerships: Build strong public-private partnerships to drive investment, innovation, and collaboration across these industries, ensuring mutual benefits for U.S. and Saudi stakeholders.

• Leverage Global Opportunities: Position AMCHAM members to seize new business opportunities arising from Saudi Arabia’s increasing prominence on the global stage, fostering relationships that support growth in sports, tourism, and entertainment.

Who should join?

The AmCham Saudi Arabia Sports, Tourism, Entertainment & Culture (STEC) Committee welcomes all AmCham Members who are committed to shaping the future of these sectors in the Kingdom. Members will have the opportunity to engage with key stakeholders, participate in strategic initiatives, and contribute to the national dialogue on economic diversification and cultural development. To join, partner with, or learn more about STEC, please email sports@amchamksa.com.

Committee Leadership