Tala Alem

Tala Alem serves as Google’s Public Affairs Lead in MENA, where she is responsible for driving public policy and corporate affairs initiatives regionally. A highly experienced Saudi communications professional, Tala brings a deep specialization in driving corporate reputation through narrative development and strategic partnerships.

Prior to Google, Tala spent several years at PepsiCo in Riyadh, most recently as the Corporate Affairs & Sustainability Lead. In this role, she focused on building strategic partnerships and executing social impact initiatives centered on sustainability, with the aim of fostering a positive policy environment. Her background also includes leadership roles in digital strategy at FP7 (McCann Worldwide) in Saudi Arabia and Proximity BBDO in France. Tala holds an MSc in Communication from INSEEC and a BA in Integrated Marketing Communication from The American University of Paris.