Why Spend Time Developing a Vision and Mission Statement?

As ABGR has taken steps forward to develop and revamp our vision and mission in the past several weeks, it has become increasingly clear just how important a vision and mission statement are to an organization. While their importance is oftentimes overlooked or simply copy-pasted onto a webpage buried within a sub-menu, these short and sweet statements are the backbone of an organization and the starting point from which its purpose is defined.

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Zaneta Perussich